I don’t know where many website owners and most advertisers got the notion from that the Internet belongs to them and that they are entitled to do with it whatever they want. I remember a brief confrontational exchange I had on the old 9rules forum with someone who went totally ballistic in response to my statement that I use adblocking and would continue to do so. He thought with his, in my eyes, more than inadequate business plan, he was entitled to make money off his website. Needless to say, all of his endeavors are dead and gone today.
The Internet was not invented to be commercialized but, seen from a 2016 vantage point, monetization seems to be unstoppable. I have gotten seriously tired of keeping up in the arms race between advertisers and adblocking technology, so …
… for months now, I have decided to simply not (=never, ever) return to websites that
- have intrusive advertising of any sort that cannot be blocked by standard means,
- have any popups that ask me to follow, sign up or have any other intrusive call to action,
- are obviously only there as click-bait farms to make money via advertising or referral links,
- and don’t have a sensible offer to opt out of advertising to support the site via other means.
You’d be surprised how many sites I used to frequent have gotten the shaft.
If they think they can make money scaring people away, fine with me.
So far, there has always been an ad-free alternative around.